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Our Story

We have heard your frustrations. The stories of feeling ignored and disrespected at optical shops, the struggle to find stylish frames that fit your unique taste – we've heard it all. It fuels our fire to provide a different kind of experience. At venustaeyewear.com, we're driven to give you a better experience.

We're here to change the way you feel about getting new glasses. Here’s why….


The U.S. optical industry has been taken over by two massive corporations that do not place the best interest of the customer first. Frame quality has degraded, while nearly 100% of prescription lenses are now manufactured overseas. Sadly, even most independent optical shops choose to limit their selection of frames and lenses to these corporations, leading to consistently rising prices that are passed on to you.

This has left consumers with a frustrating lack of choice in lenses and frames. Severe limitations on style. Staggering costs for eyewear. Long wait times. Outdated styles and technology. Online there are plenty of cheap options, but we all know you get what you pay for. Cheap isn't the answer either, especially if you have more than a slight prescription. 

We're here to disrupt this trend.


With decades of experience behind-the-scenes manufacturing exclusively for optical shops, we understand the inner workings of the optical industry. We offer a refreshing alternative, providing access to a range of frame styles and revolutionary lens options optical shops choose not to use or can't even access at all.

We are placing the power of choice (and stylish eyewear) back in your hands.


If you’re tired of overpriced, mass-produced eyewear or super cheap and easy to break eyewear– so are we. And we agree: you deserve better. The quality of our frames surpass many so-called “luxury” brands, at a fraction of the cost. We manufacture 100% of our prescription lenses in the U.S. - unlike almost every optical shop and online store in the country - which gives you the ability to buy glasses at a correct price. 

Our frames come from Spain, where Europeans have long enjoyed access to superior eyewear and advanced lens technology at more affordable prices. We believe it's time for U.S. consumers to experience the same. To that end, every order receives the thinnest lens material for your prescription, the highest-quality non-glare coating, and the most technologically advanced prescription lens in the world – all for FREE, on every order. The very best – every time – with no upgrade charges. 

When you order your eyeglasses from us, you support American manufacturing which saves you money and gives you exclusive access lens technology unavailable at any brick and mortar store. 

Shop now and let us show you the European eyewear experience.